FIFIELD LOBSTER CO.

BRANDING + LOGO DESIGN | APPAREL & MERCH DESIGN | Collateral Design

I had so much fun working on this brand with Travis & Christina Fifield who have taken over their family business. Can you believe they've been around since 1940? We wanted to create a mark that honored their heritage and at the same time, modernized it. We incorporated their original brand colors of maroon and black, with an antique gold and a soft blue.